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Smart Social Media
Welcome!
Introduction to the Course (4:21)
One Thing at a Time!
Social Media Overview + Trends (21:57)
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Resources + Tools
Editing Google Docs Spreadsheets (10:22)
Module #1: Lay a Solid Foundation
Overview (1:21)
Know Who You're Trying to Reach
Own Your One Thing + Share It Everywhere
Target Audience Worksheet
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Module #2: Create a Bangin' Social Media Strategy
Overview (2:23)
How to Get the Best Results from Social Media
Set Specific Monthly Goals (7:36)
Create a Social Media Content Calendar (14:21)
The Daily, Weekly + Monthly Tasks You Need to Do (7:08)
What to Share + When (22:19)
Share Your Content vs Other People's Content (9:07)
Social Media Strategy Worksheet
Sample Daily Action Plan
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Module #3: Design Eye-Guzzling Graphics
Overview (2:07)
The Anatomy of Compelling Visual Design (28:39)
Find Uniquely-You Graphics + Images (12:30)
Create Your Own Social Media Design Toolbox (20:29)
The Stock Photo Cheat Sheet
Social Media Image Sizes
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Canva for Beginners (36:59)
Module #4: Put Your Social Media on Autopilot
Overview (1:14)
Choose the Right Scheduling Tools (21:58)
Buffer – for Twitter + Facebook (13:52)
SmarterQueue - for Twitter, Facebook, + LinkedIn (25:32)
Tailwind – for Pinterest (14:11)
Planoly - for Instagram (5:50)
Feedly - for Buffer Integration (5:26)
PromoRepublic - Done-For-You Social Media Quotes + Events (9:53)
Wrapping it All Up (2:37)
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Module #5: Let's Build The Machine
Overview (3:35)
Why Keywords Matter for Social Media
How to Research Blog Ideas (6:42)
Get Blog Ideas from Social Media (25:04)
Get Blog Ideas from Google (18:34)
SEMScoop: An Alternative Keyword Research Tool (5:07)
Make Sense of the Research! (6:09)
Convert Visitors into Subscribers and Customers (18:29)
Create Irresistible Free Offers (9:36)
120+ Clever Blog Post Title Templates that Work
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Module #6: Share Your Blog Posts Everywhere
Overview (3:18)
7-Day Social Media Traffic Blueprint (9:24)
Track Where + When You Share Your Blog Posts (15:41)
Share to Facebook Groups (15:16)
Share to Pinterest Groups (18:43)
Turn Blog Posts into Videos in 20 Minutes (31:38)
Bonus: 13 More Places to Share Your Content
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Bonus: Pinterest Marketing Strategies
Pinterest Fundamentals (10:22)
Create an Easily Searchable Profile (11:35)
Understand Pinterest SEO (19:42)
10x Your Traffic with Keyword-Rich Boards (14:39)
Use Tailwind to Share High-Performing Pins (15:43)
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Bonus: Instagram Marketing Strategies
Optimize Your Profile for Leads and Sales (23:07)
Automate Instagram So You Always Have Content to Share (24:31)
Create Easy Promotions and Ads (13:54)
Skyrocket your Visibility with Stories and Share Images (21:50)
Everything You Need to Know to Get Followers ORGANICALLY (8:57)
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Facebook Marketing Strategies
Facebook Fundamentals (12:26)
Let's Beat the Facebook Algorithm! (15:11)
Learn How to Use Facebook Live to Engage Fans and Sell (6:36)
Facebook Ads Overview (5:07)
Drive Traffic to Your Content and Keep Ad Costs LOW, LOW, LOW (7:54)
Facebook Sales Funnels Overview (18:55)
Facebook Sales Funnels Live (17:38)
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Twitter Marketing Strategies
The Secrets to Getting Leads from Twitter (22:10)
Create a Killer Twitter Profile (19:06)
Essential Tools to Build Your Twitter Following
How to Find Buyers on Twitter (17:54)
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LinkedIn Marketing
LinkedIn Design + Fundamentals (11:18)
Navigating LinkedIn (20:04)
Create a Profile that Attracts Your Ideal Customer (24:42)
Make it Easy for Prospects to Find Your Profile (11:44)
What You Need to Know About LinkedIn Connections (17:59)
A Quick Look at LinkedIn Messages and How They Work (4:16)
Understand the Difference Between Inmail and Connection Invitations (6:03)
Which Premium Account is Right for You? (7:38)
Create an Ideal Customer Profile (13:03)
Ideal Customer Worksheet
An Overview of Sales Navigator: LinkedIn's Prospecting Tool (14:04)
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Overview
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