How to Get the Best Results from Social Media
Before we dive into the strategy, I want to prep you for this module. I KNOW that developing a social media strategy will take work, focus, and patience. If you hang in there, the payoff for doing the work upfront will be huge, especially if you commit to the daily, weekly, and monthly social media activities outlined in this module.
Here are some tips to help you create a social media strategy that gets results:
- Be consistent. You have to focus on social media every day to see the rewards.
- Create profiles on each social site so that you have multiple platforms for sharing content.
- I recommend creating profiles on the social communities and hangouts listed in Module #6 too. This will take extra work upfront but remember that once you create profiles, sharing content will be a breeze. The more places you can share = more people you can reach.
- Ultimately, you want to share a mix of original content and other people's content all day, e'erday. But the tools you need for each will be different, which is why I recommend sharing your own content OR other people's content to start. Either way you go will be perfectly okay. Once you nail down a process for sharing original content, move on to sharing other people's content, or vice versa.
- Some sites will yield better engagement and traffic than others. Give each site 2-3 months before you decide if it's working for you.
- When a site is performing well, make sure you look at what's working so you can keep the momentum going.
- Whew! This one's a biggie: Don’t rely on one site to build your following. Even when you're rockin' it, you never know when an algorithm might change or even if/when engagement will drop suddenly due to content fatigue (which is a fancy way of saying that as people see the same content again and again, they start to glaze over it). #ABTOYNS Always be thinking of your next strategy.
- If your engagement and/or traffic do drop, it’s time to roll up your sleeves and figure out why. It could be content fatigue. Or, it could be that you're not sharing your content enough! From my experience, once you've gotten results you can get them again. Do whatever you can to ramp back up performance.
- You need a bangin' machine behind social media to make this all work. For example, I’ve gotten tons of traffic from social media – with ZERO subscribers – simply because my opt-in forms were broken. Make sure you optimize your website and fix things like broken plugins, links, and forms. You want to make it super easy for people to sign up or get in touch with you.
- I recommend joining Facebook and Pinterest groups relative to your niche. Keep a list of Facebook group promotion threads so that you know when to share your latest blog post or freebie.
- You only need to be on social media to engage, comment, and like other people's posts. Limit this time to 15-20 minutes a day, preferably during your least productive times. I like to hop on social media at night, when I'm catching up on Netflix.
- Spend the rest of your time outside social media…planning, sourcing, creating, and scheduling content.